Inside FMCG - December 2015

Slim Secrets’ weighty celebration

Australian snack company, Slim Secrets, is celebrating  ten years since its inception into the health food market.

Conceived in response to the lack of nutritional snacks available in supermarket aisles, company founder, Sharon Thurin, turned to experts in the food and nutrition industry to develop a range of convenient and satiating products that provided customers with an optimum balance of carbohydrates, protein and fibre.

Starting from modest beginnings, the range now encompasses a selection of 21 items including protein bars, cookies, low-carb fit balls, protein shakes, and a recently released chia seed dessert, Protein Puds.